What Meteorologists Are Saying
Read about the AMS Station Scientist Initiative and Earth Gauge meteorologists in the Weatherwise article Station Scientists: Beyond the Forecast.
Raising Awareness
“For a lot of people the only exposure they get to environmental science is from nightly weather reports. TV meteorologists can play a vital role in raising the awareness on these important issues. Earth Gauge™ is a fantastic service because not only do they come up with vital environmental issues, but they offer suggestions on what viewers can do to take the appropriate action.”
A Time Saver
“I like the Earth Gauge program because the information is broad, well researched, and includes references. The beauty of Earth Gauge is lots of valuable information without taxing my own time. As for successes…my Friday blog posts – which include the Earth Gauge newsletters – consistently have the highest readership.”
-Mike Buresh, Chief Meteorologist, WAWS/WTEV-TV, Jacksonville, FL
Project Green Colorado
“The weekly newsletters have been a great resource. They provide me with timely information that pertains to our area and it helps me to come up with ideas for a weekly segment on the web for our CBS4 Project Green Colorado section.”
-Jennifer Zeppelin, Meteorologist, KCNC-TV, Denver, CO
Viewer Response
“Viewer response [to Earth Gauge] has been great. They love hearing more information that just about the weather, especially when we are having a quiet weather day. It is important because environmental issues are on everyone’s mind, and it is great to be able to help them sort through the information.”
–Joe Winters, Chief Meteorologist, KCRG-TV, Cedar Rapids, IA
Filling Viewer Demand
“Recently, NBC4 asked a survey question on our web site and found that 63 percent of respondents would like to see more information during the weather segment about what they can do to protect the local environment. Earth Gauge™ helps to fill this growing need for environmental content and stewardship information within the broadcast meteorology community.”
Intelligent Choices
“I think it’s important in this day and time of global weather change that we offer as much information we can to our viewers and readers to help them make intelligent choices that can affect the health and well being of our planet’s existence.”
Going Green
“Our station is committed to the environment and soon after the Earth Gauge™ was launched, we began using the information on our web site in a feature we call ‘Going Green’. It’s a wonderful opportunity for our viewers to learn how to protect our environment. There is so much we can all do to learn about and protect the place we live.”
Beyond Basic Meteorology
“What we really like about the Earth Gauge™ reports is that it engages us to think beyond just basic meteorology in our weather discussions. Indoor pollution, effects on local fisheries, frostbite, pets, etc., are just some of the topics that have made our weather broadcasts more useful to the viewer.”
Blogging It
“Here at Fox 2 we typically use the Earth Gauge™ info on our web site myfoxstl.com and I put it into what we call Dave’s Disco — a daily blog on the weather and climate for the STL area, a more detailed look at the weather than you can get on the evening weather report. It works really well and my fellow bloggers seem to love the Earth Gauge™.”
A Creative Touch
“Earth Gauge™ provides useful information that keeps our viewers safe from severe weather. It also adds a creative touch with weather facts that are compelling and help me make the most of my daily weather story.”
Empowering Viewers
“Earth Gauge™ helps us to cover a wide range of environmental topics; information that our viewers are eager to receive. Our goal is not just to provide environmental information but to empower our viewers to make changes in their daily lives that will cut back on pollution and protect the environment.”